CKM Reports

EGUIDE: In this case study, learn about Flybuys' migration to the cloud, how they integrated security from the start and developed a change management plan to ensure key stakeholders were proactively engaged.

Posted: 05 May 2021 | Published: 06 May 2021

EZINE: Companies aren't gaining enough value from big data. That's why there's a greater need to establish data handling policies and procedures that only good data governance programs can provide. Explore good use vs. abuse of customer data (Wells Fargo, Target, and Bank of America), 4 data governance concerns and best practices, and much more.

Posted: 13 Jun 2017 | Published: 06 Jun 2017

EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.

Posted: 23 Feb 2016 | Published: 16 Feb 2016

EGUIDE: Learn about key issues impeding multinational organizations' efforts to achieve successful digital transformation strategies. Discover what The Economist Intelligence Unit (EIU) and analysts at Forrester have to say about overcoming barriers.

Posted: 09 Mar 2017 | Published: 06 Mar 2017

EGUIDE: This expert e-guide explores an integrated approach to master data management (MDM) that incorporates an enterprise data governance program. Inside, you'll find out how to optimize your data quality strategy and learn how to garner business support for your MDM initiative.

Posted: 26 Sep 2016 | Published: 21 Sep 2016

EGUIDE: Most companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.

Posted: 26 Apr 2017 | Published: 25 Apr 2017

EGUIDE: When it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.

Posted: 26 Apr 2017 | Published: 26 Apr 2017

EBOOK: Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.

Posted: 03 Dec 2014 | Published: 03 Dec 2014

EBOOK: In this expert handbook, learn how cutting-edge companies are applying rapidly evolving analytics tools to find more prospective customers and better improve their experiences after the initial sale. Plus, discover more about the human factors that not even new analytics can replace.

Posted: 11 Oct 2017 | Published: 11 Oct 2017

WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.

Posted: 03 Jul 2014 | Published: 30 Jun 2014