Trends White Papers, Software Downloads, Definition and Webcasts

Business of Information Technology > Business Processes > Marketing > Market Research >
Trends Reports

Expert Webinar: Closing the Loop on ABM Revenue in 2021 sponsored by TechTarget WEBCAST: Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more. Posted: 08 Feb 2021 \| Premiered: Nov 30, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead) sponsored by TechTarget WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine. Posted: 08 Feb 2021 \| Published: 29 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

The Human Face of Big Data: Data Driven sponsored by TechTarget ComputerWeekly.com BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris. Posted: 18 Jan 2013 \| Published: 18 Jan 2013 TOPICS: Communications Systems \| Data Analytics \| Data Collection \| Data Mining \| Internet \| Internet Chat \| Internet Recreational Services \| Internet Society \| Internet Usage \| Market Trends \| Online Advertising \| Privacy Rights \| Social Computing \| Social Networking \| Viral Marketing \| Web 2.0 \| Web Analytics \| Web Applications Software

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times sponsored by SAP America, Inc. WEBCAST: This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run. Posted: 13 Mar 2009 \| Premiered: Mar 31, 2009, 12:00 EDT (16:00 GMT) TOPICS: Brand Loyalty \| Business Models \| Competition \| CRM \| Customer Interaction Services \| Customer Profiles \| Customer Satisfaction \| Economic Environment \| Market Trends \| Strategic Planning \| User Experience

Meeting the Demands of the Smarter Consumer sponsored by IBM WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want. Posted: 25 Aug 2010 \| Published: 25 Aug 2010 TOPICS: Consumer Applications Software \| Consumer Market \| Consumer Search Software \| Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Retail Banking Services \| Retail Channels \| Retail Trade Industry

Competing on Analytics sponsored by SAS WHITE PAPER: Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making. Posted: 18 Feb 2008 \| Published: 01 Jun 2007 TOPICS: CPFR \| Dashboards \| Data Integration \| Data Management \| Market Trends \| Predictive Analytics \| Predictive Analytics Software \| Predictive Performance Management \| Real-time Analytics

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management sponsored by AT&T Corp WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Scanners \| Smart Phones

Complex event processing for more intelligent business operations sponsored by Sybase, an SAP company EBOOK: Read this ebizQ e-book for an introduction to complex event processing (CEP). Inside, learn about the role of CEP in intelligent operations, as well as gaining access to a special three-part report on capturing, analyzing and taking action on event data. Posted: 10 Jun 2011 \| Published: 10 Jun 2011 TOPICS: Business Activity Monitoring \| Business Intelligence \| Business Intelligence Software \| Data Analytics \| Information Governance \| Information Management \| Market Research \| Market Trends

Visual Discovery Tools sponsored by TechTarget Business Analytics WHITE PAPER: Visual discovery tools help enable business users to access and analyze data with minimal assistance from the IT department. Consult this white paper to learn more about who the target users of visual discovery tools are and how they help analyze data in a variety of systems. Posted: 04 Mar 2013 \| Published: 04 Mar 2013 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Mining \| Data Mining Software \| Market Segments \| Market Trends \| Online Analytical Processing Council

Strategies for Profitable Growth: Sap for Professional Services sponsored by SAP America, Inc. WHITE PAPER: With customer demands rising and prices falling, service excellence alone is no longer enough to ensure future growth and profitability. Read this white paper to explore strategies, practices, and tools that can help your business achieve p... Posted: 24 Mar 2008 \| Published: 01 Apr 2005 TOPICS: Business Process Management \| Customer Satisfaction \| Financial Management \| IT Services \| Knowledge Management \| Market Trends \| Project Management \| ROI \| SAP (Product)

Trends Reports