WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
BRIGHTTALK WEBINAR:
Webinars should be a crucial part of any marketing strategy. In order to effectively engage buyers, content creators need to take a more interactive approach to deliver a meaningful webinar. Tune into this webinar to learn more.
EZINE:
In this week's Computer Weekly, we examine claims that Microsoft's licensing policies are damaging competition in the cloud. Our latest buyer's guide asks if hybrid cloud is now CIOs' end goal, and not just an interim step on the journey. And we look at how the focus on customer experience is impacting the unified comms market. Read the issue now.
EGUIDE:
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
INFOGRAPHIC:
Robotic process automation (RPA) bots can be divided into three modes -- unattended, attended and hybrid -- depending on how they operate within the enterprise. In this infographic, we compare the main similarities and differences between the three modes and examine how organizations can benefit from each of them.
EGUIDE:
Learn about key issues impeding multinational organizations' efforts to achieve successful digital transformation strategies. Discover what The Economist Intelligence Unit (EIU) and analysts at Forrester have to say about overcoming barriers.
EGUIDE:
The hype surrounding artificial intelligence (AI) and all its potential applications is seemingly unending—but, could it really as powerful as people say it is? Keep reading to discover what AI is by definition, why it's becoming a hot commodity for contact centers, and the pros and cons of implementing it for yourself.
EGUIDE:
Customers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.
EBOOK:
In this age of software automation, virtual agents can't replace humans at call centers. Yet chatbots can help assist customers and create new efficiencies.
RESOURCE CENTER:
Download this e-guide to learn about the evolving role of AI in CRM and how chatbots can help enterprises transform their customer service functions. You'll also uncover how AI technologies use customer data to provide valuable insights into emotions, buying behaviors, identities and more to help you take action.
